Just about everyone suffers from a lack of time to do all the things they want, or even need, to do in their business. One of the solutions to freeing up your time is to delegate. The question is, what are the most effective tasks to delegate? Here are ten ideas for you to consider (or reconsider) to free up your valuable time for more important things.
1. Your email.
How much of your email could be handled by one of your employees? Set up separate emails by function and not by people so that your employees can take over more of this ever-growing task. Anything that you respond to the same way over and over again can be drafted in a procedure. Employees or a virtual administrative assistant can be trained on what to send to whom.
2. Sales.
When you first start your business, you are generally the only one selling. To get it off the ground, you eventually need a team of people to help you sell your goods and services. As your sales team gets better and better, you can delegate larger and larger sales opportunities to them. Who knows, if you’re not natural at sales, you may have employees who are better at this than you.
3. Social media.
We didn’t even have social media ten years ago, but now that we do, it can be a major investment in time. Some companies ignore it completely, not wanting to open that can of worms, but done well, social media can have a great payback.
Rather than ignore it or take up your important time, turn it over to an intern or recent college grad who probably knows more about it anyway!
4. Hiring.
Hiring can be one of the most time-consuming tasks of all. I’m definitely not suggesting delegating the final decision on hiring, just the search process. I’ve heard of business owners who delayed hiring because they froze at the sight of a 6-inch tall stack of resumes they had to go through.
It might pay to hire an agency to do the screening for you so that you are presented with only the finalists.
5. Training employees.
Once you get one employee trained, that employee may be able to train additional hires, freeing you up from having to do so. Well-written procedures will go a long way to reduce training time, and even writing procedures can be delegated to the right person.
6. Vendor research and purchase.
Need to find a hotel to host an event? Or a webinar company? Or a project management system? All of these items require research to find good vendors, and as business owners, we may tend to do these ourselves when we can write up a few guidelines and give the task to a capable employee who would enjoy researching the topic and writing up some options for you to review.
7. Bookkeeping.
Bookkeeping is also one of those time-consuming tasks, with two added challenges: everywhere you turn, there are deadlines and regulations, plus it requires special skills that need updating frequently. All of this screams to be delegated when possible. Even outsourcing your personal bookkeeping could be of great benefit to your productivity.
8. The little stuff.
Think of the dozen of little things you do that aren’t the best use of your time: car wash, grocery shopping, laundry pickup, buying gifts for employees, customers or vendors; online purchases, shoe shines… and the list goes on. Whether you can deduct this as a business expense or not is irrelevant at this point. Think of the income you could be generating with that hour or two every day. In the old days, those at the top of the corporate ladder had executive secretaries to handle all of this. Today, we call them personal assistants. Imagine the income you could be creating by delegating these tasks to an efficient assistant.
9. Writing.
Writing can be extremely time-consuming for some people. Great writing requires a long learning curve, so if writing is not a core skill for you, you may want to look around for someone you can delegate or outsource this task to. This includes things like writing procedures, web sites, job descriptions, marketing copy, proposals, and even something as small as thank you notes.
10. Calendar scheduling.
All that back and forth phone tag, email tag, postponements, cancellations, and other scheduling challenges can be delegated to free you up for making even more appointments.
Your time is incredibly valuable, and the only way to make it more valuable is to accomplish increasingly valuable tasks that only you can do while delegating the tasks that other people can do. As a general rule, anything that is not in your core skill set or core business is fair game for delegation. If someone else can do it faster, then it’s fair game for delegation.
Think about what you’re spending a lot of time on (and possibly spinning your wheels at the same time). This is a task that can possibly be delegated, so you can free up your time for more important things.
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