Are You Fully Supported in Your Business?

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Whether we run a large company with dozens of employees or run our own solo business, we rely on a support team of vendors, customers, employees, contractors, and other associates that help us carry out our business goals.  Here’s a fun exercise to discover the strengths and weaknesses of your business support team and how you can increase and strengthen the support you have.

Take out a blank sheet of paper, and draw a small circle in the middle.  Write your name in the circle.  This represents you.

Draw a little larger circle next to your circle.  Write your employees’ names and major functions in this circle.  Draw a similar circle for contractors’ names and functions.   If you have partners and/or affiliates, include them in a big circle.

Draw a small circle for your five largest clients, and write their names in the circles.  Draw another small circle for your five largest vendors, and write their names in the circles.

Draw one more circle for your business mentors and coaches, and write their names inside the circle.  If you have any more major groups related to your business, draw them now.

These circles represent your business and all of the people you rely on to get your job done.

Now, think about what groups you belong to that relate indirectly to your business.  It could be a professional association, a licensing agency, or a networking group.   Make large circles for each of the groups you feel connected to, and write some of the key names you know that are part of each of the groups.

Add a few more circles in the same way if you have more business associates to list or other groups that you didn’t add above.  If you want to, you can also include your personal support team:  the nanny, cook, gardener, esthetician, wardrobe consultant, makeup artist, nail artist, hair stylist, nutritionist, personal workout trainer, butler, chauffeur, masseuse, travel agent, and water boy.  Okay, maybe listing the water boy is getting a little carried away.

The sheet should now represent all of the important people in your business that support you in one way or another.  It’s a lot, isn’t it?

Now is where the aha’s come in:

  • Take a look at your to do list and see if there are holes in your team that you need to fill.  Are there job openings or are you ready to bring in more support?  Mark the openings or potential openings with a yellow highlighter.
  • With a green highlighter, mark the people who are most positive and supportive to you.  You may want to let them know how much you appreciate them if it’s been a while.
  • With a red highlighter, mark anyone who is costing you more than supporting you.  It may be time for a change in team members.
  • With a purple highlighter, list the five people you most look up to and can count on for great advice.  These people should either have expert advice or be ahead of you in business.

We’ll stop here, but you can continue selecting colors to evaluate the relationship of the people in your circles.

When you take a look at your social circles, what do you notice?

  • Where are you fully supported?
  • Where could you use more help?
  • Where do you need to make some replacements?
  • What else do you notice about your business network?

Make a list of action items you can do to strengthen your business support network.

This is a great exercise to allow you to consciously evaluate and improve the ever-important support system in your business.  When you have a great team, you can accomplish so much!

4 Tips to Rev Up Your Referrals

rev up referrals mandy cohenThe least expensive way for just about any business to get new business is through referrals. Yet many business owners simply wait for referrals to show up while shelling out big marketing dollars on other channels. One opportunity that many businesses have, then, is to become more proactive about getting referrals. The question is how to do that most effectively, and here are four tips for your consideration.

1. Spread the word.

Make sure all your clients know three things:

  1. You are taking new business.
  2. How to describe what you do.
  3. What type of client you work best with.

It’s not enough to simply say, “We’re looking for more work.” Everyone is so busy that when you make a request that is too generic, it gets lost. Instead, be clear about what you want:

“Hi Mr. Client. I just wanted to let you know we are taking new customers. An ideal customer for us is a retail shop that has been in business in Phoenix for about five years. Do you know anybody like that who needs temporary staffing? We’d appreciate it if you let them know about us.”

You can get the word out through a simple email or a face-to-face conversation. I’ve also seen a line or two added to the signature portion of an email, on invoices, on feedback forms, in surveys, and more.

2. Make it routine.

At some point in your customer workflow process, create a step that clearly asks for referrals. It might be at the beginning or end of a project or sale, or after 30 days of working with a new client. The key is to make it routine. Here are some examples:

  1. Ask the client for two referrals as part of the business contract. Let them know it’s a standard procedure. Paddi Lund, a well-known dentist in Australia, years ago started asking for referrals as part of being a client of his and grew his business exponentially. His clients know up front that providing referrals is part of the relationship.
  2. Ask the client to provide a personally-written testimonial letter to send to five other leaders (peers) in the same industry, assuming you do a good job, of course.
  3. Ask for referrals at the end of the engagement. Make this a routine, just like getting out the final invoice.

3. Provide incentives.

Consider creating a referral card. This is a card that you give to your referral source. They put their name on it and gives it to a prospect. The prospect cashes it in and gets a discounted introductory service. The referrer gets a discount on their next visit. It’s common in many industries, and something similar may work in your industry too. Be creative and think about how you might adapt something like this to your company.

4. Show gratitude.

Be sure to immediately thank your customers and other individuals who refer business to you. It is much appreciated and often overlooked.

Send your referral sources a nice card or letter with every referral. If they are a significant source of business for you, periodically treat them to a country club lunch, send them a gift certificate, or make a donation in their name to a favorite charity.

When you can boost your referrals, your revenue will go up while your marketing costs stay low. Try these four tips to rev up your referrals in your business.

What’s Your Opportunity Number?

opportunity number mandy cohenIs your revenue increasing or decreasing every year? There are many factors that can cause your revenue to slide, and one of them I’d like to introduce is your opportunity number.

Your opportunity number is the smallest amount of business you’re willing to take on when you take on a new client. Here’s an example: if you have a ten-hour minimum per client engagement and your hourly rate is $300.00, then your opportunity number is $3,000.00.

Going after a business opportunity that is too small could actually cause your company to lose money on the initial sale. Since our limited resource is time, we can either spend our time going after small fish or big fish. If we want our business to grow, we need to let go of the small fish. In our example above, it’s not worth it to you to sign up a new client for less than $3,000.00.

Define your own opportunity number

The first action item is to set your opportunity number if you don’t already have one. Take a look at your average annual revenue per client for last year or the last twelve months. Continuing our example, let’s say it’s $10,000.00/client. You always want to be striving to increase your average annual revenue per client year after year, in most cases.

Your opportunity number and your revenue per client are related in an important way. If your opportunity number is too low, it can drag down your revenue per client average. That means it’s going in the wrong direction.

Evaluate your opportunity number

If your opportunity number is too high, you may be walking away from business that could be profitable after a period of time. It’s possible once you build trust after doing a small engagement that the client will come back for more. So it’s important to factor in the potential.

If you have a sales team, you may have a different opportunity number for each sales person and yourself. They may have more time to pursue a larger number of smaller deals. If you have lots of leads and less time, then you want to find a way to work on the largest opportunities by qualifying those leads, estimating the potential revenue, and comparing that to your opportunity number.

Once you implement your opportunity number, you might free up quite a bit of time. You’ll have more time to go after the larger opportunities while giving yourself permission to “throw the small fish back in the pond.”

Seizing the opportunity

There’s nothing wrong with taking your opportunity number a step further and proactively seeking power clients and deals that will net far more than your opportunity number. Hard to imagine, but some businesses have an opportunity number of $1 million. What’s your number?

Let us know if we can help you calculate yours.

8 Smart Steps to Fiscal Responsibility

As our businesses grow and our schedules fill with serving clients, it’s easy to overlook how our personal financial needs might have changed. Here are eight best-practice tips of millionaire business owners and how they personally protect their wealth.

1. Move your money from banks to brokerage accounts.

Instead of having their money tied up at banks, most affluent individuals hold brokerage accounts at investment companies. The advantage is that you can more easily invest excess cash in fairly low-risk interest- or dividend-bearing investments such as bonds. Many multi-millionaire use their brokerage accounts as checking accounts.

The bottom line is your money should always be working for you. Make sure you don’t have huge amounts of cash lying around earning no interest. It’s harder these days to get a good interest rate, but not impossible, and every little bit helps.

2. Protect yourself with insurance.

Are you fully covered for every contingency that could happen, and if not, are you willing to shoulder the risk? Just a few of the types of policies to consider include:

  1. Personal: home, auto, health, disability, dental, life, umbrella, and many more.
  2. Business: property and casualty, business services liability, director’s and officer’s liability, worker’s compensation, business interruption, auto, non-owned auto if you have employees driving for you using their own cars, health insurance for workers, life insurance for officers, and many more.

Meeting with an insurance professional who can perform a risk audit can help make sure you are aware of any coverage holes, especially if your business has grown significantly or your needs have changed.

3. Keep more of what you make.

There’s nothing wrong with paying the least amount of taxes that are legally required. The fourth quarter is when to make most of your tax-saving moves, so don’t wait until March or April when it could be too late.

Make sure you have a great tax adviser, and reach out to them at least once a quarter for ideas on how to keep more of what you make.

4. Hire slow, fire fast.

You’ve probably heard it before, but it’s more important than ever. It’s a good idea to run extensive background checks on all new hires (and current employees as well if you haven’t done so). A criminal background check is essential, and I’d recommend running employment verification, social security number match, education verification, and social media search.

If your state laws allow it, I recommend running a credit check too. Risk of fraud becomes real when three things are present: 1- opportunity due to poor cash controls (which is more common in small businesses), 2- dire need, which has grown exponentially lately as life savings have been depleted and borrowing has increased, and 3- rationalization in the employee’s mind. You can really only control number one, but with a credit check and where it’s allowed by law, you can see if number two is present. Be careful, though; in many states, it’s illegal to make hiring decisions based on credit checks if the person won’t directly be handling money.

5. Create a bright future.

Pay your future self out of the earnings you make today. Set up a retirement plan so that you can maximize deductions and ensure a comfortable future for yourself.

6. Make it easy on your heirs.

It’s never a good time to think about what will happen after you’re gone. But especially if you run a business, you’ll want to not only have a succession plan in place, you’ll want to make sure someone knows enough about your operations to be able to slip in to do an orderly shutdown, a sale, or continue operations. Something as simple as not knowing your passwords and pins or where all of your accounts or contracts are can wreak havoc on your grieving loved ones, not to mention business operations.

If your personal will is not up to date and your circumstances have changed, then it’s time to revisit documents such as your medical instructions, organ donation wishes, burial preferences, and the like. Gruesome, yes. But imagine these two scenarios: 1- your grieving family and they don’t have a clue where anything is, what to do next, what you wanted, and the confusion that exacerbates the grief, and scenario 2- your grieving family who has a clear checklist of where everything is, who to call for help, what to do next, and exactly what your wishes were in these emotional times. Which one would you wish on your loved ones?

7. Pay attention to your numbers.

I hear it over and over again: the people who become millionaires are clearly on top of their operational numbers. They know their business by the numbers, inside and out.

A good accountant can help you develop the systems and reports you need to stay close to your numbers like the millionaires do. Let us know how we can help you with this.

8. Pay it forward.

When you’ve been successful, you can decide if you want to support causes that are near to your heart. This might mean helping people in need that you can relate to, volunteering, or simply providing a big tip to wait staff. People who are highly successful often create their own foundations and nonprofit organizations so that they can become champions of causes they believe strongly about.

How did you measure up on the eight tips to fiscal responsibility? If you know you have some work to do, mark it on your calendar, break it down into small manageable steps, and get started on building or protecting your financial prosperity. If we can help in any way, please feel free to call us.

Russian Roulette, er, I Mean Bookkeeping

A colleague of mine recently brought this to my attention. The early snowstorm in the Northeast a few weeks ago reminded her of the city of Yekaterinburg, a large city two hours east of Moscow by air that often sees snow in October all the way through May. The western border of Siberia is a few hundred miles to the east. In Yekaterinburg, there are many small businesses whose owners need to keep their accounting books just like you do. However there are a couple of twists as you might imagine.

The old Russian accounting system was built for one purpose: to calculate taxes. And the tax system is complicated, expensive, and volatile. In the 1990s, about 600 new laws were published every year (just in case we think U.S is the only country that has a crazy tax system). The Russian government has broad powers to garnish business accounts, and many transactions are handled in cash to avoid this capability. As a matter of fact, it was quite common for small businesses to maintain three sets of books:

  • One “official” set of books for the government.
  • One for payroll which was mostly done in cash.
  • One for management to see what was really going on.

It’s interesting to see whether QuickBooks could handle such data requirements. At any rate, it would need to be QuickBooks in Cyrillic to support the Russian alphabet. Microsoft Excel is definitely available in Cyrillic; I’m not sure Intuit has any plans for a Cyrillic version any time soon, which brings up another challenge: there are not too many plug and play accounting systems available in Russian.

Another challenge in the new, turbulent post-perestroika economy — inflation. Lending rates ranged between 130% and 200%. That’s pretty brutal to profit margins. What’s worse, a loan has to be paid back in three months. A company needing cash for several months is forced to find a new bank every three months to pay off the old loan and lend it the money for the next three months.

Until 1992, Yekaterinburg was a closed city: No foreigners were allowed to visit for reasons of national security. Concepts that we take for granted in America, such as profit and efficiency, are relatively unknown in Russia. There is no Russian word for “efficiency.” Imagine describing efficiency to an employee who has never heard of the concept or the word.

The chief accountant, who is often a company officer, is usually educated as an economist, which is the closest profession that Russia has to accounting until recently. There is a great hunger for management accounting and reporting because there wasn’t anything like it.

Sometimes it’s a breath of fresh air to experience a new perspective. In the U.S. we don’t have to keep three sets of books; one is quite enough for most of us. It’s illegal to make payroll in cash in most states. We have about half a million CPAs and far more bookkeepers to help us with anything we don’t understand. Most of them are quite efficient, and that’s a lot to be grateful for.

If we can help you with anything that feels foreign to you in your accounting system, please call on us anytime.

Five Tips to Speed Up Cash Collections

If your accounts receivable balances are edging up and getting older and older each month, then it might be a good time to bring out the aging reports. But what if we looked earlier in the cycle to see what we could do to collect the sales even sooner? Let’s take a look at five potential changes you can consider making that will speed up your cash flow, reduce aging receivables, and possibly reduce lending costs in your business.

1. Get paid in advance.

Getting paid in advance manifests itself in a number of ways:

  • Prepaid gift cards
  • Deposits
  • Prepayment plans
  • Monthly or project retainers

[Read more…]

Six Ways to Reduce Fee Resistance

Do your prospects sometimes balk when you quote your prices?  Do you feel you’re losing business because your fees are too high?  The problem might not be your prices; it might be the way you’re presenting them to potential clients.   Many business owners blame a lost sale on price, but only a small percentage of customers are truly price-sensitive and will make a decision based on price alone.   That means the majority of the market buys on value, not price, and that’s what we need to move the focus to when we present prices.

The following are six ideas to help you reduce fee resistance and possibly even raise prices without receiving objections about your fees.   The overall key is to reduce the prospect’s risk of doing business with you while increasing the chances that they will look like a hero after they have hired you. [Read more…]

How to Save Precious Time Onboarding New Clients

You might have routines and systems to help a new employee settle in, such as payroll forms and training manuals.  You might also have some procedures set up for when you start doing business with new vendors, such as asking them for their tax ID paperwork and having them submit invoices to your standards.  But what about onboarding new clients?  Most entrepreneurs don’t think about systematizing that process.

You will save a ton of time if you stop and put some systems in place to help you and your new client get off to an efficient start.  The payoff can be extremely high.  If you save a half hour per client and you have 100 new clients a year, then you just saved 50 hours a year, or an hour a week. [Read more…]

The Secret Sauce to Saving Time

Is finding enough time to do everything you need to do one of your top five small business challenges?  If so, you’re not alone; just about every entrepreneur lists “time” as a challenge they face today in running their businesses.  It’s not uncommon to feel stressed and overwhelmed at everything you need to do.

Plenty of time management books will help you use your time more productively, but who has time to read a whole book these days?  Instead, here are some quick tips to help you work smarter, ease any stress, and tame the time monster.

The 4 “D”s

You might have seen a strategy that allows you to evaluate how to handle each task or e-mail as it comes across your desk.  Here’s mine:   1. Do,  2. Delegate,  3.  Delete, and  4. Delay. [Read more…]

Want Fries with Your Burger? The Fine Art of the Upsell

Restaurants do it beautifully.  “Did you leave any room for dessert or coffee?”

The All-Important Upsell

How does your company rate when it comes to the all-important upsell?  Is it smooth like a restaurant waitress who smiles while she delivers her line? Or could it be improved?

The essence of a good upsell is to fully serve your clients needs in a way that helps them and boosts your revenue.  Here are five tips to perfect and track the all-important upsell.

1. Make sure you are upselling.

Once people have chosen to do business with you, you have their trust.  They’ll want to know what else you have to offer.   Sometimes we may feel like we’re bugging the client, but it’s really cheating your client not to let them know what else you can help them with. [Read more…]